Based on SimilarWeb statistics, WhatsApp is the most popular communication app in Malaysia. I believe that WhatsApp is also the primary work communication app for most people.
Therefore, the placement of a WhatsApp button on your website is something we need to consider. Many people think that placing it in the "Contact Us" section or in the footer is sufficient. However, I can tell you that by doing so, you may miss out on a lot of business!
Where should the WhatsApp button be placed?
- Contact Us Page
The users who land on the "Contact Us" page are typically those who have a higher interest in doing business with you or want to learn more about significant orders. While the conversion rate may be higher in this scenario, relying solely on this page will cause you to miss out on those interested customers who may not have an immediate need. These customers usually don't extensively explore how to get in touch with you.
- WhatsApp Float Button
A floating WhatsApp button is a valuable tool as it enables users to reach out to you from any page, which is its major advantage. The drawbacks, such as visual obstruction and the inability to provide preset reply texts for specific products, are apparent. Nevertheless, it is highly recommended to install this feature as the benefits ultimately outweigh the disadvantages.
- ⭐ Products Page WhatsApp Button
📣 The placement of the WhatsApp button here is crucial! It's important to know that most of your customers require guidance or more product information before making a purchase, and WhatsApp is the most convenient way for them to contact you. We all understand that if they don't receive an immediate reply, they are likely to turn to your competitors and make a purchase in the next second.
Having just a WhatsApp button is not enough. We need to attach unique preset reply texts and links to the WhatsApp buttons for each of your products, so you can instantly know which product your customer is inquiring about without wasting time on back-and-forth messages. Of course, some of the product preset reply links can be automatically generated by the system, eliminating the need for manual operation.
Please refer to the image below for the product preset replies.
❎ It is not advisable to place the WhatsApp button in the footer.Nowadays, the majority of people use the internet on their mobile phones, and mobile versions of websites have a vertical layout rather than the wide and short layout of desktop versions. Generally, people don't scroll to the bottom to find the contact information. So, it's essential to avoid this pitfall!
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17 May 2023